The BrandFinance® Global 500

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Rank					Brand Value (USD $ Millions)		Brand Rating		Market Cap (USD $ Millions)
2010	2009	Logo File	Name	Country	2010	2009	2010	2009	2010	2009
76	29		ExxonMobil		9,683	13,360	AA	AA	356,379	390,604
454	306	-	Mobil		2,101	2,163	AA	A+	356,379	390,604
175	209		PetroChina		4,879	3,168	AA-	A-	346,784	260,792
1	1		Walmart		41,365	40,616	AA	AA	210,390	200,913
80	47		Sam's Club		9,398	10,126	A+	A+	210,390	200,913
81	107		ASDA		9,122	5,967	AA	AA-	210,390	200,913
55	48		ICBC		12,083	10,031	AA+	A+	225,368	186,089
24	16		China Mobile		18,673	17,196	AA+	AA+	185,378	178,833
117	94	-	Gillette		6,835	6,554	AAA+	AAA+	182,170	172,036
5	4		Microsoft		33,604	30,882	AAA+	AAA+	261,135	170,884
142	177	-	Xbox		5,744	3,873	AA+	AA-	261,135	170,884
27	30	-	Shell		16,997	12,376	AAA-	AAA-	185,196	153,027
11	14		AT&T		26,585	19,850	AA+	AA+	162,868	147,296
63	49		Chevron		11,464	9,980	AA	A+	156,569	143,384
198	63	-	NESCAFÉ		4,297	8,888	AA-	AA+	176,636	140,066
66	61		Nestlé		11,178	9,038	AAA-	AAA	176,636	140,066
157	240	-	Maggi		5,441	2,815	AA-	AA	176,636	140,066
254	236	-	Purina		3,414	2,832	AA-	AA-	176,636	140,066
6	6		GE		31,909	26,654	AA+	AA	170,573	138,021
54	38		BP		12,114	11,229	AA+	AA+	180,912	135,331
8	7		HSBC		28,472	25,364	AAA+	AAA+	193,794	131,577
147	198	-	Roche		5,599	3,333	AA+	AA+	143,693	130,669
56	62		China Construction Bank		12,076	9,024	AA+	AA	208,117	127,443
132	189	-	Pfizer		6,257	3,542	AA+	AA-	146,624	116,585
109	134	-	Total		7,218	4,987	AA-	A+	148,280	116,329
234	121	-	Lexus		3,554	5,531	AA-	AA	139,699	115,150
10	10		Toyota		27,319	21,995	AAA	AAA	139,699	115,150
4	3		IBM		33,706	31,530	AA	AA	165,974	112,018
15	23		WELLS FARGO		21,916	14,508	AA	AA	131,225	108,691
78	84		Bank of China		9,615	7,053	AA	AA	149,395	107,672
436	309	-	bhpbilliton		2,175	2,146	AA-	AA-	197,311	105,285
7	8		Vodafone		28,995	24,647	AAA	AAA	121,135	103,978
3	2		Coca-Cola		34,844	32,728	AAA+	AAA+	132,543	101,079
62	44		Volkswagen		11,468	10,242	AA+	AA+	45,474	100,314
148	235	-	Petrobras		5,592	2,849	A+	AA-	209,246	99,557
2	5		Google		36,191	29,261	AAA+	AAA	184,969	93,576
96	101		Telefonica		8,155	6,165	AA-	AA-	133,658	93,544
137	164		O2		6,117	4,218	AA+	AA+	133,658	93,544
77	82		Movistar		9,666	7,126	AA+	AA-	133,658	93,544
61	42		CISCO		11,480	10,794	AA+	AA+	135,071	91,134
99	137		EDF		7,922	4,905	AA+	AA+	106,839	90,570
48	40		GDF SUEZ		12,878	11,016	A+	AA+	96,297	90,030
250	367	-	eni		3,440	1,843	AA	AA	101,922	89,136
358	348	-	Agip		2,591	1,927	A+	A+	101,922	89,136
186	148	-	Publix		4,556	4,548	AA-	A+	-	88,129
162	172	-	sanofi aventis		5,272	4,010	AA-	AA	101,665	85,319
202	185		Sinopec		4,152	3,671	A-	A	138,829	85,140
149	128	-	Marlboro		5,586	5,216	AA+	AA	91,596	84,280
14	15		Verizon		23,029	18,854	AA	AA	93,770	83,851
50	39		Oracle		12,775	11,106	AA+	AA+	110,691	83,262
9	9		HP		27,383	23,837	AAA-	AA+	116,325	82,900
222	391		China Life Insurance		3,714	1,692	AA	A+	131,323	81,579
32	21		Pepsi		15,991	15,034	AA+	AA-	97,091	79,442
145	282	-	Gazprom		5,694	2,441	AA+	AA-	137,544	78,647
28	56		NTT Group		16,989	9,649	AA+	AA+	65,061	78,593
170	191	-	Abbott Labs		5,084	3,472	AA	AA	84,282	77,114
29	25		Intel		16,642	13,976	AA+	AA	106,022	74,361
169	262	-	ConocoPhillips		5,085	2,632	A+	A	76,811	72,439
20	27		Apple		19,829	13,648	AAA-	AA	179,880	71,817
12	11		Bank of America		26,047	21,017	AAA+	AAA	111,754	71,228
103	95		E.ON		7,590	6,475	AA-	AA+	80,704	66,727
25	17		Orange		18,352	16,799	AA	AA	67,056	65,992
18	12		McDonald's		20,192	20,003	AAA-	AAA-	68,259	65,424
127	124		MUFG		6,393	5,445	A+	A+	56,607	59,333
151	294	-	Merck		5,538	2,316	AA+	AA-	110,603	58,246
332	267	-	Qualcomm		2,781	2,593	AA-	A	74,964	58,240
69	72		T-Mobile		10,126	7,761	AA	AA-	65,094	57,285
259	354	-	StatoilHydro		3,387	1,891	A+	A	80,133	56,128
399	145	-	Winston		2,378	4,583	A	A+	29,592	55,590
13	41		Santander		25,576	10,840	AAA+	AA	128,087	54,881
21	13		Nokia		19,558	19,889	AAA-	AAA-	48,002	54,660
41	64		Chase		13,400	8,747	AA	A+	69,901	52,571
36	66		Siemens		14,709	8,209	AA+	AA+	92,201	51,860
290	298	-	Wyeth		3,097	2,293	AA-	AA-	-	51,129
120	55	-	Nintendo		6,585	9,674	AAA-	AA+	34,600	51,087
23	28		Samsung		18,925	13,541	AA+	AA	93,796	50,445
38	58		BNP Paribas		14,060	9,360	AA	AA-	67,144	49,480
58	69		JP Morgan		11,732	8,072	AA-	AA-	102,425	48,571
45	32		UPS		13,170	11,873	AA+	AA+	57,056	47,222
220	222		U.S. Bank		3,777	2,933	AA	AA-	45,984	46,426
173	231		VISA		5,037	2,875	AAA-	AA+	55,159	44,124
134	159		RWE		6,194	4,352	AA	A	52,311	43,943
104	102	-	SAP		7,584	6,131	AAA-	AA+	59,554	43,514
348	311	-	Bristol-Myers Squibb		2,643	2,135	AA-	AA-	50,139	43,215
33	37		L'Oréal		15,890	11,234	AAA-	AAA-	65,857	42,964
265	296	-	Lilly		3,328	2,298	AA	AA	42,204	42,556
165	157		RBC		5,170	4,370	AA	AA	71,697	42,529
57	36		Comcast		11,979	11,383	AA+	AA	41,180	42,251
126	110	-	Canon		6,421	5,919	AA+	AA	52,196	41,733
437	183	-	Kraft		2,168	3,744	AA	AA-	39,249	41,679
119	105	-	TEPCO		6,653	6,031	AA-	A+	36,049	41,581
47	35		Honda		13,083	11,461	AA+	AA+	59,239	40,919
17	20		Tesco		20,654	16,408	AAA-	AA+	55,600	39,812
108	93		Reliance		7,250	6,604	AA-	A+	77,770	39,316
183	160		Iberdrola		4,575	4,351	AA+	A	50,797	39,310
153	115		Intesa Sanpaolo		5,506	5,760	A+	A	41,369	39,246
67	106		BBVA		10,727	6,008	AA-	A+	69,134	39,039
19	18		Walt Disney		20,053	16,750	AAA	AAA	56,166	38,649
22	24		The Home Depot		19,013	14,310	AA-	AA-	46,637	38,385
122	123	-	3M		6,551	5,511	AA	AA-	54,824	38,126

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Executive summary

Stabilisation in the market?

The total value of the top global 500 bank brands 2010 is US$716 billion, an increase of 49% on 2009.
The recovery of global bank brands has been significant. The value of the top 500 global bank brands 2010 is now 4% higher than the value in 2008 prior to the crisis. Market capitalisation has decreased by 20% for the same period.
The total market capitalisation value of the top global 500 bank brands is US$5,996 billion, an increase of 62% on 2009.
Banks' market capitalisations have seen a significant increase in value in 2010 due to renewed confidence in the markets.
All segments of the banking industry have recovered in 2010. The credit card banking segment has seen significant growth with the top ten credit card companies averaging 49% growth in brand value.
For the third year running, HSBC is the most valuable banking brand in the world, increasing its brand value by 12% to US$28.5 billion.

USA and UK's dominance of banking may be waning...

US dominance of global banking has declined further with a decrease in the number of US banks in the global 500 down to 85 from 95 in 2009.
The number of European banks in the global 500 has increased from 174 to 197 banks in 2010 while the number of UK banks has decreased from 24 to 22. This suggests that the recovery on the European continent in particular France, Spain, and Switzerland has left British banks standing.

As brands in emerging markets close the gap

2009 is the first year that a Russian bank has made the top 20 (Sberbank) which has seen significant growth.

The South American region has experienced the highest growth in brand value increasing by 84%. This is a reflection of the resilient performance in the region, particularly in the Brazilian banking market.

The Middle East has seen a 78% growth in brand value, based on high demand for Islamic banking products and services.

European bank brands have recovered significantly compared to the North American and Asian markets (67%, 29% and 31% growth respectively).

Although Asia has only experienced a 31% growth in brand value it continues to perform well particularly in India and China where bank brands have grown by 137% and 58% respectively.

Banks in the Pacific, including Australia and New Zealand have seen a recovery with growth of 52%.