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The BrandFinance® Global 500

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Rank Brand Value
(USD $ Millions) 		Brand Rating Market Cap
(USD $ Millions)
2010 2009 Name Country 2010 2009 2010 2009 2010 2009
122 123 Arrow pointing in direction of where the rank has moved since last year - 3M 6,551 5,511 AA AA- 54,824 38,126
410 90 Arrow pointing in direction of where the rank has moved since last year - 7-Eleven 2,302 6,743 A+ AA- 20,971 26,250
224 - Arrow pointing in direction of where the rank has moved since last year - ABB 3,690 - A+ - 43,702 -
431 - Arrow pointing in direction of where the rank has moved since last year - ACE 2,216 - A+ - 16,387 -
245 - Arrow pointing in direction of where the rank has moved since last year ACS 3,468 - AA - 16,191 -
297 - Arrow pointing in direction of where the rank has moved since last year - ADM 2,999 - A+ - 19,791 -
482 363 Arrow pointing in direction of where the rank has moved since last year - ADP 1,967 1,858 AA AA- 21,926 19,690
211 202 Arrow pointing in direction of where the rank has moved since last year - AEGON 3,986 3,272 AA A- 12,861 7,482
152 132 Arrow pointing in direction of where the rank has moved since last year - AIG 5,536 5,102 A+ A 19,808 26,096
353 372 Arrow pointing in direction of where the rank has moved since last year - AIRBUS 2,605 1,804 A+ A 14,422 13,737
316 357 Arrow pointing in direction of where the rank has moved since last year ANZ 2,873 1,883 AA AA- 44,054 15,313
81 107 Arrow pointing in direction of where the rank has moved since last year ASDA 9,122 5,967 AA AA- 210,390 200,913
11 14 Arrow pointing in direction of where the rank has moved since last year AT&T 26,585 19,850 AA+ AA+ 162,868 147,296
141 103 Arrow pointing in direction of where the rank has moved since last year - AVIVA 5,882 6,065 A+ A 17,105 15,575
31 45 Arrow pointing in direction of where the rank has moved since last year AXA 16,403 10,213 AA- A+ 55,408 37,922
170 191 Arrow pointing in direction of where the rank has moved since last year - Abbott Labs 5,084 3,472 AA AA 84,282 77,114
154 135 Arrow pointing in direction of where the rank has moved since last year - Accenture 5,501 4,940 A+ AA+ 30,223 23,984
301 304 Arrow pointing in direction of where the rank has moved since last year - Adecco 2,974 2,211 AA- A+ 9,638 5,893
201 176 Arrow pointing in direction of where the rank has moved since last year - Aeon 4,153 3,873 AA- A 6,578 6,918
314 - Arrow pointing in direction of where the rank has moved since last year - Aetna 2,885 - AA- - 12,619 -
358 348 Arrow pointing in direction of where the rank has moved since last year - Agip 2,591 1,927 A+ A+ 101,922 89,136
138 - Arrow pointing in direction of where the rank has moved since last year Agricultural Bank of China 6,032 - A+ - - -
311 275 Arrow pointing in direction of where the rank has moved since last year - Air France 2,909 2,494 A+ A+ 4,849 3,720
289 215 Arrow pointing in direction of where the rank has moved since last year Airtel 3,159 3,052 AA A+ 26,467 24,726
458 - Arrow pointing in direction of where the rank has moved since last year - Aisin 2,080 - AA - 7,258 -
302 239 Arrow pointing in direction of where the rank has moved since last year Alcatel-Lucent 2,967 2,823 A A- 7,760 4,635
49 65 Arrow pointing in direction of where the rank has moved since last year Allianz 12,836 8,224 AA A+ 57,334 34,428
385 219 Arrow pointing in direction of where the rank has moved since last year - Allstate 2,455 3,014 AA- AA 15,241 12,874
43 79 Arrow pointing in direction of where the rank has moved since last year Amazon.com 13,340 7,466 AA AA- 58,847 21,326
386 216 Arrow pointing in direction of where the rank has moved since last year - American Airlines 2,447 3,052 A+ AA- 2,008 3,036
51 50 Arrow pointing in direction of where the rank has moved since last year American Express 12,737 9,944 AA AA 42,043 25,866
337 283 Arrow pointing in direction of where the rank has moved since last year - Amstel 2,721 2,427 A+ A- 23,405 14,865
20 27 Arrow pointing in direction of where the rank has moved since last year Apple 19,829 13,648 AAA- AA 179,880 71,817
377 - Arrow pointing in direction of where the rank has moved since last year - Applied Materials 2,499 - AA- - 16,418 -
176 190 Arrow pointing in direction of where the rank has moved since last year - ArcelorMittal 4,848 3,525 AA- AA- 62,313 34,219
439 - Arrow pointing in direction of where the rank has moved since last year - Areva 2,164 - A+ - 18,518 -
221 252 Arrow pointing in direction of where the rank has moved since last year - Asahi 3,734 2,725 AAA- A+ 8,699 7,549
223 - Arrow pointing in direction of where the rank has moved since last year - Astrazeneca 3,692 - AA- - 65,501 -
257 99 Arrow pointing in direction of where the rank has moved since last year - Audi 3,398 6,323 AA- AA- 29,656 27,637
71 87 Arrow pointing in direction of where the rank has moved since last year Avon 9,917 6,962 AA- AA- 14,627 8,471
240 225 Arrow pointing in direction of where the rank has moved since last year - BASF 3,497 2,919 AA A+ 56,536 28,814
469 373 Arrow pointing in direction of where the rank has moved since last year - BAXTER 2,035 1,794 AA- A+ 32,886 33,806
465 420 Arrow pointing in direction of where the rank has moved since last year BB&T 2,056 1,546 AA A+ 17,472 16,370
67 106 Arrow pointing in direction of where the rank has moved since last year BBVA 10,727 6,008 AA- A+ 69,134 39,039
210 - Arrow pointing in direction of where the rank has moved since last year - BHP Billiton 4,034 - AA - 197,270 -
30 26 Arrow pointing in direction of where the rank has moved since last year BMW 16,616 13,659 AAA- AAA- 30,974 16,517
38 58 Arrow pointing in direction of where the rank has moved since last year BNP Paribas 14,060 9,360 AA AA- 67,144 49,480
434 323 Arrow pointing in direction of where the rank has moved since last year - BNSF RAILWAY 2,197 2,101 AA+ AA- 33,465 21,532
405 334 Arrow pointing in direction of where the rank has moved since last year - BOMBARDIER 2,318 2,048 A+ A+ 7,514 6,572
54 38 Arrow pointing in direction of where the rank has moved since last year BP 12,114 11,229 AA+ AA+ 180,912 135,331
457 339 Arrow pointing in direction of where the rank has moved since last year - BRITISH AIRWAYS 2,083 1,974 AA- AA 3,780 2,818
87 92 Arrow pointing in direction of where the rank has moved since last year BT 8,685 6,649 AA AA 17,963 13,944
462 - Arrow pointing in direction of where the rank has moved since last year BYD 2,065 - AA - 21,753 -
116 118 Arrow pointing in direction of where the rank has moved since last year Banco Itaú 6,911 5,593 AAA- AA+ 58,588 32,230
118 233 Arrow pointing in direction of where the rank has moved since last year Banco do Brasil 6,662 2,864 AA+ AA- 43,135 15,804
12 11 Arrow pointing in direction of where the rank has moved since last year Bank of America 26,047 21,017 AAA+ AAA 111,754 71,228
78 84 Arrow pointing in direction of where the rank has moved since last year Bank of China 9,615 7,053 AA AA 149,395 107,672
273 297 Arrow pointing in direction of where the rank has moved since last year Bank of Communications 3,269 2,297 AA AA- 64,383 33,058
334 347 Arrow pointing in direction of where the rank has moved since last year Bank of Montreal 2,767 1,930 A+ A+ 26,076 14,389
46 77 Arrow pointing in direction of where the rank has moved since last year Barclays 13,134 7,583 AA A- 56,155 19,998
396 - Arrow pointing in direction of where the rank has moved since last year - Bed Bath & Beyond 2,388 - AA- - 9,814 -
205 291 Arrow pointing in direction of where the rank has moved since last year Beeline 4,116 2,335 AA- A+ 19,507 6,790
262 285 Arrow pointing in direction of where the rank has moved since last year Bell 3,364 2,395 AA- A+ 19,093 15,615
140 168 Arrow pointing in direction of where the rank has moved since last year - Best Buy 6,000 4,107 A+ A 17,840 11,456
306 - Arrow pointing in direction of where the rank has moved since last year Bharat Petroleum 2,945 2,620 AA- BBB+ 4,747 -
204 - Arrow pointing in direction of where the rank has moved since last year - BlackBerry 4,122 - AAA - 33,163 -
473 - Arrow pointing in direction of where the rank has moved since last year Blackstone 1,997 1,155 A+ A+ 15,817 6,897
112 113 Arrow pointing in direction of where the rank has moved since last year - Boeing 7,058 5,842 AA A+ 38,081 30,523
317 - Arrow pointing in direction of where the rank has moved since last year - Bouygues 2,872 - AA- - 17,586 -
44 75 Arrow pointing in direction of where the rank has moved since last year Bradesco 13,299 7,698 AAA- AA 56,583 29,794
267 217 Arrow pointing in direction of where the rank has moved since last year - Bridgestone 3,325 3,020 AA AA 13,457 11,819
348 311 Arrow pointing in direction of where the rank has moved since last year - Bristol-Myers Squibb 2,643 2,135 AA- AA- 50,139 43,215
16 19 Arrow pointing in direction of where the rank has moved since last year Budweiser 21,279 16,692 AAA- AAA- 80,608 -
471 442 Arrow pointing in direction of where the rank has moved since last year - C.H. ROBINSON 2,020 1,455 AA- A 9,352 7,909
366 414 Arrow pointing in direction of where the rank has moved since last year - CANAL+ 2,554 1,561 A A- 36,505 31,206
182 204 Arrow pointing in direction of where the rank has moved since last year - CBS 4,582 3,249 AA- AA- 8,753 4,704
398 - Arrow pointing in direction of where the rank has moved since last year - CHS 2,380 - A+ - 2,835 -
422 355 Arrow pointing in direction of where the rank has moved since last year CIBC 2,255 1,891 A+ A+ 22,201 14,051
310 406 Arrow pointing in direction of where the rank has moved since last year - CIGNA 2,918 1,587 AA- A 8,772 4,011
61 42 Arrow pointing in direction of where the rank has moved since last year CISCO 11,480 10,794 AA+ AA+ 135,071 91,134
460 436 Arrow pointing in direction of where the rank has moved since last year - CN 2,071 1,486 AA+ A+ 24,847 16,187
161 211 Arrow pointing in direction of where the rank has moved since last year - CNP Assurances 5,272 3,145 AA- A 15,973 10,150
307 - Arrow pointing in direction of where the rank has moved since last year - CSC 2,943 - A+ - 8,430 -
477 - Arrow pointing in direction of where the rank has moved since last year CSR 1,987 - AA- - 9,796 -
453 - Arrow pointing in direction of where the rank has moved since last year - CSX 2,108 - AA- - 18,639 -
101 70 Arrow pointing in direction of where the rank has moved since last year - CVS 7,881 8,040 AA- AA- 43,741 38,074
326 295 Arrow pointing in direction of where the rank has moved since last year - Cablevision 2,837 2,300 AA- A 7,551 5,141
274 270 Arrow pointing in direction of where the rank has moved since last year - Cadbury 3,261 2,556 AA- A+ 18,285 11,475
364 - Arrow pointing in direction of where the rank has moved since last year - Camel 2,574 - A - 29,592 -
427 322 Arrow pointing in direction of where the rank has moved since last year - Campbell's 2,235 2,102 AA- AA- 12,075 10,611
126 110 Arrow pointing in direction of where the rank has moved since last year - Canon 6,421 5,919 AA+ AA 52,196 41,733
336 228 Arrow pointing in direction of where the rank has moved since last year Capital One 2,758 2,913 A A+ 17,885 13,559
373 - Arrow pointing in direction of where the rank has moved since last year - Carlsberg 2,525 - AA - 11,240 -
79 60 Arrow pointing in direction of where the rank has moved since last year Carrefour 9,436 9,120 AA+ A+ 34,467 24,520
445 284 Arrow pointing in direction of where the rank has moved since last year - Casino 2,153 2,414 A+ A 9,558 7,073
135 119 Arrow pointing in direction of where the rank has moved since last year - Caterpillar 6,189 5,572 AAA- AA+ 36,361 23,050
467 - Arrow pointing in direction of where the rank has moved since last year Cetelem 2,048 - A+ - 12,123 -
41 64 Arrow pointing in direction of where the rank has moved since last year Chase 13,400 8,747 AA A+ 69,901 52,571
63 49 Arrow pointing in direction of where the rank has moved since last year Chevron 11,464 9,980 AA A+ 156,569 143,384
56 62 Arrow pointing in direction of where the rank has moved since last year China Construction Bank 12,076 9,024 AA+ AA 208,117 127,443

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Executive summary

Stabilisation in the market?

USA and UK's dominance of banking may be waning...

As brands in emerging markets close the gap

  • 2009 is the first year that a Russian bank has made the top 20 (Sberbank) which has seen significant growth.
  • The South American region has experienced the highest growth in brand value increasing by 84%. This is a reflection of the resilient performance in the region, particularly in the Brazilian banking market.
  • The Middle East has seen a 78% growth in brand value, based on high demand for Islamic banking products and services.
  • European bank brands have recovered significantly compared to the North American and Asian markets (67%, 29% and 31% growth respectively).
  • Although Asia has only experienced a 31% growth in brand value it continues to perform well particularly in India and China where bank brands have grown by 137% and 58% respectively.
  • Banks in the Pacific, including Australia and New Zealand have seen a recovery with growth of 52%.