The BrandFinance® Global 500

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Rank					Brand Value (USD $ Millions)		Brand Rating		Market Cap (USD $ Millions)
2010	2009	Logo File	Name	Country	2010	2009	2010	2009	2010	2009
8	7		HSBC		28,472	25,364	AAA+	AAA+	193,794	131,577
3	2		Coca-Cola		34,844	32,728	AAA+	AAA+	132,543	101,079
5	4		Microsoft		33,604	30,882	AAA+	AAA+	261,135	170,884
117	94	-	Gillette		6,835	6,554	AAA+	AAA+	182,170	172,036
98	71		Kellogg's		7,982	7,857	AAA+	AAA+	19,950	16,902
97	125		Porsche		7,994	5,431	AAA+	AAA+	12,456	10,920
309	245	-	Harley-Davidson		2,928	2,785	AAA+	AAA+	6,832	3,029
72	57		PWC		9,908	9,458	AAA	AAA	-	-
19	18		Walt Disney		20,053	16,750	AAA	AAA	56,166	38,649
12	11		Bank of America		26,047	21,017	AAA+	AAA	111,754	71,228
2	5		Google		36,191	29,261	AAA+	AAA	184,969	93,576
7	8		Vodafone		28,995	24,647	AAA	AAA	121,135	103,978
10	10		Toyota		27,319	21,995	AAA	AAA	139,699	115,150
66	61		Nestlé		11,178	9,038	AAA-	AAA	176,636	140,066
53	34		Sony		12,648	11,597	AAA	AAA	27,403	23,127
270	210	-	Louis Vuitton		3,293	3,151	AAA	AAA	52,512	26,465
33	37		L'Oréal		15,890	11,234	AAA-	AAA-	65,857	42,964
40	52		Mercedes-Benz		13,883	9,844	A+	AAA-	55,309	30,313
18	12		McDonald's		20,192	20,003	AAA-	AAA-	68,259	65,424
34	22		Nike		15,808	14,583	AAA	AAA-	31,602	22,253
225	246		Singapore Airlines		3,654	2,776	AAA	AAA-	11,611	8,924
65	51		Tata		11,216	9,921	AAA-	AAA-	11,089	3,059
39	89		Goldman Sachs		13,887	6,753	AAA+	AAA-	93,316	36,361
21	13		Nokia		19,558	19,889	AAA-	AAA-	48,002	54,660
16	19		Budweiser		21,279	16,692	AAA-	AAA-	80,608	-
75	67		Dell		9,750	8,200	AAA-	AAA-	27,613	19,230
30	26		BMW		16,616	13,659	AAA-	AAA-	30,974	16,517
27	30	-	Shell		16,997	12,376	AAA-	AAA-	185,196	153,027
144	141	-	adidas		5,702	4,700	AAA-	AAA-	12,126	6,803
124	104	-	Ernst and Young		6,480	6,058	AAA-	AAA-	-	-
231	-	-	Petronas		3,578	3,104	AAA	AAA-	2,647	-
47	35		Honda		13,083	11,461	AA+	AA+	59,239	40,919
50	39		Oracle		12,775	11,106	AA+	AA+	110,691	83,262
61	42		CISCO		11,480	10,794	AA+	AA+	135,071	91,134
62	44		Volkswagen		11,468	10,242	AA+	AA+	45,474	100,314
91	76		Credit Suisse		8,430	7,668	AA	AA+	50,468	32,484
9	9		HP		27,383	23,837	AAA-	AA+	116,325	82,900
120	55	-	Nintendo		6,585	9,674	AAA-	AA+	34,600	51,087
11	14		AT&T		26,585	19,850	AA+	AA+	162,868	147,296
24	16		China Mobile		18,673	17,196	AA+	AA+	185,378	178,833
198	63	-	NESCAFÉ		4,297	8,888	AA-	AA+	176,636	140,066
116	118		Banco Itaú		6,911	5,593	AAA-	AA+	58,588	32,230
36	66		Siemens		14,709	8,209	AA+	AA+	92,201	51,860
106	138		Standard Chartered		7,332	4,780	AAA-	AA+	51,466	16,820
17	20		Tesco		20,654	16,408	AAA-	AA+	55,600	39,812
90	33		TimeWarner		8,469	11,817	AA+	AA+	35,868	33,085
137	164		O2		6,117	4,218	AA+	AA+	133,658	93,544
135	119	-	Caterpillar		6,189	5,572	AAA-	AA+	36,361	23,050
166	171		eBay		5,148	4,026	AAA-	AA+	31,639	16,613
85	86		Telecom Italia		8,866	7,005	AA+	AA+	27,803	25,038
403	243	-	Xerox		2,344	2,805	AA+	AA+	6,693	6,579
147	198	-	Roche		5,599	3,333	AA+	AA+	143,693	130,669
241	273	-	Holcim		3,497	2,518	AAA-	AA+	24,390	12,503
401	312		Qtel		2,366	2,132	AA+	AA+	5,800	15,054
54	38		BP		12,114	11,229	AA+	AA+	180,912	135,331
48	40		GDF SUEZ		12,878	11,016	A+	AA+	96,297	90,030
28	56		NTT Group		16,989	9,649	AA+	AA+	65,061	78,593
173	231		VISA		5,037	2,875	AAA-	AA+	55,159	44,124
45	32		UPS		13,170	11,873	AA+	AA+	57,056	47,222
103	95		E.ON		7,590	6,475	AA-	AA+	80,704	66,727
104	102	-	SAP		7,584	6,131	AAA-	AA+	59,554	43,514
123	109	-	Danone		6,544	5,933	AAA-	AA+	39,380	28,772
158	114	-	Panasonic		5,438	5,818	AA	AA+	32,047	30,619
93	117		Philips		8,321	5,600	AA+	AA+	26,108	17,477
154	135	-	Accenture		5,501	4,940	A+	AA+	30,223	23,984
99	137		EDF		7,922	4,905	AA+	AA+	106,839	90,570
442	302	-	GAP		2,161	2,246	AA+	AA+	14,948	8,393
15	23		WELLS FARGO		21,916	14,508	AA	AA	131,225	108,691
56	62		China Construction Bank		12,076	9,024	AA+	AA	208,117	127,443
6	6		GE		31,909	26,654	AA+	AA	170,573	138,021
78	84		Bank of China		9,615	7,053	AA	AA	149,395	107,672
165	157		RBC		5,170	4,370	AA	AA	71,697	42,529
29	25		Intel		16,642	13,976	AA+	AA	106,022	74,361
20	27		Apple		19,829	13,648	AAA-	AA	179,880	71,817
76	29		ExxonMobil		9,683	13,360	AA	AA	356,379	390,604
35	31		Target		15,224	12,253	AA	AA	35,007	25,850
87	92		BT		8,685	6,649	AA	AA	17,963	13,944
89	96		KPMG		8,507	6,407	AAA-	AA	-	-
126	110	-	Canon		6,421	5,919	AA+	AA	52,196	41,733
167	162	-	NEC		5,129	4,257	AA-	AA	6,441	6,216
234	121	-	Lexus		3,554	5,531	AA-	AA	139,699	115,150
83	88		Toshiba		8,949	6,804	AA	AA	23,069	13,866
170	191	-	Abbott Labs		5,084	3,472	AA	AA	84,282	77,114
267	217	-	Bridgestone		3,325	3,020	AA	AA	13,457	11,819
385	219	-	Allstate		2,455	3,014	AA-	AA	15,241	12,874
199	187	-	M&S		4,285	3,640	AA+	AA	10,179	5,240
457	339	-	BRITISH AIRWAYS		2,083	1,974	AA-	AA	3,780	2,818
265	296	-	Lilly		3,328	2,298	AA	AA	42,204	42,556
250	367	-	eni		3,440	1,843	AA	AA	101,922	89,136
57	36		Comcast		11,979	11,383	AA+	AA	41,180	42,251
13	41		Santander		25,576	10,840	AAA+	AA	128,087	54,881
64	43		Heineken		11,435	10,348	AAA-	AA	23,405	14,865
51	50		American Express		12,737	9,944	AA	AA	42,043	25,866
1	1		Walmart		41,365	40,616	AA	AA	210,390	200,913
4	3		IBM		33,706	31,530	AA	AA	165,974	112,018
44	75		Bradesco		13,299	7,698	AAA-	AA	56,583	29,794
14	15		Verizon		23,029	18,854	AA	AA	93,770	83,851
25	17		Orange		18,352	16,799	AA	AA	67,056	65,992
187	344		State Bank of India		4,551	1,448	AA+	AA	29,809	9,834
23	28		Samsung		18,925	13,541	AA+	AA	93,796	50,445

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Executive summary

Stabilisation in the market?

The total value of the top global 500 bank brands 2010 is US$716 billion, an increase of 49% on 2009.
The recovery of global bank brands has been significant. The value of the top 500 global bank brands 2010 is now 4% higher than the value in 2008 prior to the crisis. Market capitalisation has decreased by 20% for the same period.
The total market capitalisation value of the top global 500 bank brands is US$5,996 billion, an increase of 62% on 2009.
Banks' market capitalisations have seen a significant increase in value in 2010 due to renewed confidence in the markets.
All segments of the banking industry have recovered in 2010. The credit card banking segment has seen significant growth with the top ten credit card companies averaging 49% growth in brand value.
For the third year running, HSBC is the most valuable banking brand in the world, increasing its brand value by 12% to US$28.5 billion.

USA and UK's dominance of banking may be waning...

US dominance of global banking has declined further with a decrease in the number of US banks in the global 500 down to 85 from 95 in 2009.
The number of European banks in the global 500 has increased from 174 to 197 banks in 2010 while the number of UK banks has decreased from 24 to 22. This suggests that the recovery on the European continent in particular France, Spain, and Switzerland has left British banks standing.

As brands in emerging markets close the gap

2009 is the first year that a Russian bank has made the top 20 (Sberbank) which has seen significant growth.

The South American region has experienced the highest growth in brand value increasing by 84%. This is a reflection of the resilient performance in the region, particularly in the Brazilian banking market.

The Middle East has seen a 78% growth in brand value, based on high demand for Islamic banking products and services.

European bank brands have recovered significantly compared to the North American and Asian markets (67%, 29% and 31% growth respectively).

Although Asia has only experienced a 31% growth in brand value it continues to perform well particularly in India and China where bank brands have grown by 137% and 58% respectively.

Banks in the Pacific, including Australia and New Zealand have seen a recovery with growth of 52%.