The BrandFinance® Global 500

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Rank					Brand Value (USD $ Millions)		Brand Rating		Market Cap (USD $ Millions)
2010	2009	Logo File	Name	Country	2010	2009	2010	2009	2010	2009
8	7		HSBC		28,472	25,364	AAA+	AAA+	193,794	131,577
3	2		Coca-Cola		34,844	32,728	AAA+	AAA+	132,543	101,079
5	4		Microsoft		33,604	30,882	AAA+	AAA+	261,135	170,884
117	94	-	Gillette		6,835	6,554	AAA+	AAA+	182,170	172,036
98	71		Kellogg's		7,982	7,857	AAA+	AAA+	19,950	16,902
12	11		Bank of America		26,047	21,017	AAA+	AAA	111,754	71,228
13	41		Santander		25,576	10,840	AAA+	AA	128,087	54,881
2	5		Google		36,191	29,261	AAA+	AAA	184,969	93,576
39	89		Goldman Sachs		13,887	6,753	AAA+	AAA-	93,316	36,361
97	125		Porsche		7,994	5,431	AAA+	AAA+	12,456	10,920
309	245	-	Harley-Davidson		2,928	2,785	AAA+	AAA+	6,832	3,029
72	57		PWC		9,908	9,458	AAA	AAA	-	-
19	18		Walt Disney		20,053	16,750	AAA	AAA	56,166	38,649
34	22		Nike		15,808	14,583	AAA	AAA-	31,602	22,253
225	246		Singapore Airlines		3,654	2,776	AAA	AAA-	11,611	8,924
204	-	-	BlackBerry		4,122	-	AAA	-	33,163	-
7	8		Vodafone		28,995	24,647	AAA	AAA	121,135	103,978
10	10		Toyota		27,319	21,995	AAA	AAA	139,699	115,150
53	34		Sony		12,648	11,597	AAA	AAA	27,403	23,127
270	210	-	Louis Vuitton		3,293	3,151	AAA	AAA	52,512	26,465
231	-	-	Petronas		3,578	3,104	AAA	AAA-	2,647	-
33	37		L'Oréal		15,890	11,234	AAA-	AAA-	65,857	42,964
9	9		HP		27,383	23,837	AAA-	AA+	116,325	82,900
120	55	-	Nintendo		6,585	9,674	AAA-	AA+	34,600	51,087
18	12		McDonald's		20,192	20,003	AAA-	AAA-	68,259	65,424
116	118		Banco Itaú		6,911	5,593	AAA-	AA+	58,588	32,230
106	138		Standard Chartered		7,332	4,780	AAA-	AA+	51,466	16,820
17	20		Tesco		20,654	16,408	AAA-	AA+	55,600	39,812
20	27		Apple		19,829	13,648	AAA-	AA	179,880	71,817
89	96		KPMG		8,507	6,407	AAA-	AA	-	-
94	146		H&M		8,298	4,578	AAA-	A+	48,913	31,826
135	119	-	Caterpillar		6,189	5,572	AAA-	AA+	36,361	23,050
166	171		eBay		5,148	4,026	AAA-	AA+	31,639	16,613
221	252	-	Asahi		3,734	2,725	AAA-	A+	8,699	7,549
241	273	-	Holcim		3,497	2,518	AAA-	AA+	24,390	12,503
296	290	-	Hermès		3,003	2,340	AAA-	AA-	15,191	12,070
64	43		Heineken		11,435	10,348	AAA-	AA	23,405	14,865
65	51		Tata		11,216	9,921	AAA-	AAA-	11,089	3,059
44	75		Bradesco		13,299	7,698	AAA-	AA	56,583	29,794
21	13		Nokia		19,558	19,889	AAA-	AAA-	48,002	54,660
66	61		Nestlé		11,178	9,038	AAA-	AAA	176,636	140,066
16	19		Budweiser		21,279	16,692	AAA-	AAA-	80,608	-
75	67		Dell		9,750	8,200	AAA-	AAA-	27,613	19,230
30	26		BMW		16,616	13,659	AAA-	AAA-	30,974	16,517
27	30	-	Shell		16,997	12,376	AAA-	AAA-	185,196	153,027
173	231		VISA		5,037	2,875	AAA-	AA+	55,159	44,124
144	141	-	adidas		5,702	4,700	AAA-	AAA-	12,126	6,803
104	102	-	SAP		7,584	6,131	AAA-	AA+	59,554	43,514
124	104	-	Ernst and Young		6,480	6,058	AAA-	AAA-	-	-
123	109	-	Danone		6,544	5,933	AAA-	AA+	39,380	28,772
47	35		Honda		13,083	11,461	AA+	AA+	59,239	40,919
50	39		Oracle		12,775	11,106	AA+	AA+	110,691	83,262
61	42		CISCO		11,480	10,794	AA+	AA+	135,071	91,134
55	48		ICBC		12,083	10,031	AA+	A+	225,368	186,089
62	44		Volkswagen		11,468	10,242	AA+	AA+	45,474	100,314
56	62		China Construction Bank		12,076	9,024	AA+	AA	208,117	127,443
6	6		GE		31,909	26,654	AA+	AA	170,573	138,021
11	14		AT&T		26,585	19,850	AA+	AA+	162,868	147,296
79	60		Carrefour		9,436	9,120	AA+	A+	34,467	24,520
24	16		China Mobile		18,673	17,196	AA+	AA+	185,378	178,833
36	66		Siemens		14,709	8,209	AA+	AA+	92,201	51,860
59	149		Sberbank		11,729	4,531	AA+	AA-	51,108	19,616
29	25		Intel		16,642	13,976	AA+	AA	106,022	74,361
164	203		TD		5,179	3,257	AA+	AA-	50,040	27,598
118	233		Banco do Brasil		6,662	2,864	AA+	AA-	43,135	15,804
90	33		TimeWarner		8,469	11,817	AA+	AA+	35,868	33,085
183	160		Iberdrola		4,575	4,351	AA+	A	50,797	39,310
126	110	-	Canon		6,421	5,919	AA+	AA	52,196	41,733
137	164		O2		6,117	4,218	AA+	AA+	133,658	93,544
115	129		China Telecom		7,027	5,195	AA+	AA-	34,342	27,638
77	82		Movistar		9,666	7,126	AA+	AA-	133,658	93,544
85	86		Telecom Italia		8,866	7,005	AA+	AA+	27,803	25,038
132	189	-	Pfizer		6,257	3,542	AA+	AA-	146,624	116,585
403	243	-	Xerox		2,344	2,805	AA+	AA+	6,693	6,579
147	198	-	Roche		5,599	3,333	AA+	AA+	143,693	130,669
199	187	-	M&S		4,285	3,640	AA+	AA	10,179	5,240
401	312		Qtel		2,366	2,132	AA+	AA+	5,800	15,054
151	294	-	Merck		5,538	2,316	AA+	AA-	110,603	58,246
415	482	-	KERRY		2,284	1,325	AA+	A	5,208	3,301
460	436	-	CN		2,071	1,486	AA+	A+	24,847	16,187
249	-	-	International Paper		3,441	-	AA+	-	11,022	-
343	-	-	POSCO		2,659	-	AA+	-	43,013	-
409	-		TDC		2,303	-	AA+	-	10,180	-
424	-		Infosys		2,246	1,719	AA+	A	29,617	-
303	-	-	Emerson		2,956	-	AA+	-	31,146	-
57	36		Comcast		11,979	11,383	AA+	AA	41,180	42,251
146	264		Rabobank		5,627	2,624	AA+	A	-	-
54	38		BP		12,114	11,229	AA+	AA+	180,912	135,331
244	286		Commonwealth Bank of Australia		3,475	2,381	AA+	A+	59,573	23,229
272	346		Westpac		4,203	1,936	AA+	A+	55,515	20,955
28	56		NTT Group		16,989	9,649	AA+	AA+	65,061	78,593
32	21		Pepsi		15,991	15,034	AA+	AA-	97,091	79,442
187	344		State Bank of India		4,551	1,448	AA+	AA	29,809	9,834
23	28		Samsung		18,925	13,541	AA+	AA	93,796	50,445
45	32		UPS		13,170	11,873	AA+	AA+	57,056	47,222
93	117		Philips		8,321	5,600	AA+	AA+	26,108	17,477
149	128	-	Marlboro		5,586	5,216	AA+	AA	91,596	84,280
99	137		EDF		7,922	4,905	AA+	AA+	106,839	90,570
206	218	-	Lafarge		4,100	3,017	AA+	AA	24,058	10,859
145	282	-	Gazprom		5,694	2,441	AA+	AA-	137,544	78,647

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Executive summary

Stabilisation in the market?

The total value of the top global 500 bank brands 2010 is US$716 billion, an increase of 49% on 2009.
The recovery of global bank brands has been significant. The value of the top 500 global bank brands 2010 is now 4% higher than the value in 2008 prior to the crisis. Market capitalisation has decreased by 20% for the same period.
The total market capitalisation value of the top global 500 bank brands is US$5,996 billion, an increase of 62% on 2009.
Banks' market capitalisations have seen a significant increase in value in 2010 due to renewed confidence in the markets.
All segments of the banking industry have recovered in 2010. The credit card banking segment has seen significant growth with the top ten credit card companies averaging 49% growth in brand value.
For the third year running, HSBC is the most valuable banking brand in the world, increasing its brand value by 12% to US$28.5 billion.

USA and UK's dominance of banking may be waning...

US dominance of global banking has declined further with a decrease in the number of US banks in the global 500 down to 85 from 95 in 2009.
The number of European banks in the global 500 has increased from 174 to 197 banks in 2010 while the number of UK banks has decreased from 24 to 22. This suggests that the recovery on the European continent in particular France, Spain, and Switzerland has left British banks standing.

As brands in emerging markets close the gap

2009 is the first year that a Russian bank has made the top 20 (Sberbank) which has seen significant growth.

The South American region has experienced the highest growth in brand value increasing by 84%. This is a reflection of the resilient performance in the region, particularly in the Brazilian banking market.

The Middle East has seen a 78% growth in brand value, based on high demand for Islamic banking products and services.

European bank brands have recovered significantly compared to the North American and Asian markets (67%, 29% and 31% growth respectively).

Although Asia has only experienced a 31% growth in brand value it continues to perform well particularly in India and China where bank brands have grown by 137% and 58% respectively.

Banks in the Pacific, including Australia and New Zealand have seen a recovery with growth of 52%.