The BrandFinance® Global 500
Click here to view the executive summary, or go back to the brand league tables.
| Rank |
Brand Value (USD $ Millions) |
Brand Rating |
Market Cap (USD $ Millions) |
||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2010 | 2009 | Logo File | Name | Country | 2010 | 2009 | 2010 | 2009 | 2010 | 2009 | |
| 301 | 304 |
|
- | Adecco |
|
2,974 | 2,211 | AA- | A+ | 9,638 | 5,893 |
| 302 | 239 |
|
|
Alcatel-Lucent |
|
2,967 | 2,823 | A | A- | 7,760 | 4,635 |
| 303 | - |
|
- | Emerson |
|
2,956 | - | AA+ | - | 31,146 | - |
| 304 | 244 |
|
|
Crédit mutuel |
|
2,955 | 2,789 | A- | BBB | - | - |
| 305 | 300 |
|
- | Polo Ralph Lauren |
|
2,952 | 2,274 | AA- | A+ | 7,612 | 3,998 |
| 306 | - |
|
|
Bharat Petroleum |
|
2,945 | 2,620 | AA- | BBB+ | 4,747 | - |
| 307 | - |
|
- | CSC |
|
2,943 | - | A+ | - | 8,430 | - |
| 308 | 289 |
|
- | Citroën |
|
2,937 | 2,343 | AA- | A | 8,484 | 4,202 |
| 309 | 245 |
|
- | Harley-Davidson |
|
2,928 | 2,785 | AAA+ | AAA+ | 6,832 | 3,029 |
| 310 | 406 |
|
- | CIGNA |
|
2,918 | 1,587 | AA- | A | 8,772 | 4,011 |
| 311 | 275 |
|
- | Air France |
|
2,909 | 2,494 | A+ | A+ | 4,849 | 3,720 |
| 312 | 242 |
|
- | Deutsche Post |
|
2,892 | 2,809 | AA- | A | 23,159 | 15,128 |
| 313 | 326 |
|
|
zain |
|
2,889 | 2,082 | AA- | AA | 16,251 | 12,594 |
| 314 | - |
|
- | Aetna |
|
2,885 | - | AA- | - | 12,619 | - |
| 315 | 277 |
|
- | Thomson Reuters |
|
2,880 | 2,489 | AA | A+ | 26,473 | 18,629 |
| 316 | 357 |
|
|
ANZ |
|
2,873 | 1,883 | AA | AA- | 44,054 | 15,313 |
| 317 | - |
|
- | Bouygues |
|
2,872 | - | AA- | - | 17,586 | - |
| 318 | 426 |
|
|
MTS |
|
2,869 | 1,525 | AA- | A+ | 14,985 | 7,443 |
| 319 | 317 |
|
- | Scottish and Southern Energy |
|
2,865 | 2,118 | A- | A- | 17,196 | 16,074 |
| 320 | 400 |
|
|
KBC |
|
2,864 | 1,658 | BBB | BB | 15,912 | 10,529 |
| 321 | - |
|
- | T-Systems |
|
2,847 | - | A+ | - | 65,094 | - |
| 322 | 321 |
|
- | TNT |
|
2,847 | 2,107 | AA- | A | 11,015 | 6,803 |
| 323 | 451 |
|
|
Sprint |
|
2,843 | 1,424 | AA- | BBB | 11,446 | 6,228 |
| 324 | - |
|
- | Rio Tinto |
|
2,838 | - | A+ | - | 120,049 | - |
| 325 | 268 |
|
|
Royal Bank of Scotland |
|
2,838 | 2,584 | A- | BB | 20,520 | 7,639 |
| 326 | 295 |
|
- | Cablevision |
|
2,837 | 2,300 | AA- | A | 7,551 | 5,141 |
| 327 | 456 |
|
|
Danske Bank |
|
2,835 | 1,412 | A+ | BB | 17,014 | 8,460 |
| 328 | 301 |
|
|
Virgin media |
|
2,808 | 2,248 | A+ | A | 5,540 | 1,388 |
| 329 | - |
|
|
OTE |
|
2,807 | - | AA- | - | 7,295 | - |
| 330 | 417 |
|
|
MAPFRE |
|
2,799 | 1,551 | A- | BBB | 13,281 | 8,695 |
| 331 | 424 |
|
- | acer |
|
2,795 | 1,529 | AA- | A+ | 6,897 | 3,202 |
| 332 | 267 |
|
- | Qualcomm |
|
2,781 | 2,593 | AA- | A | 74,964 | 58,240 |
| 333 | 305 |
|
- | YAMAHA |
|
2,774 | 2,169 | AA- | AA- | 3,430 | 3,014 |
| 334 | 347 |
|
|
Bank of Montreal |
|
2,767 | 1,930 | A+ | A+ | 26,076 | 14,389 |
| 335 | 266 |
|
- | Kirin |
|
2,765 | 2,619 | AA | A | 16,249 | 11,601 |
| 336 | 228 |
|
|
Capital One |
|
2,758 | 2,913 | A | A+ | 17,885 | 13,559 |
| 337 | 283 |
|
- | Amstel |
|
2,721 | 2,427 | A+ | A- | 23,405 | 14,865 |
| 338 | - |
|
- | Thales |
|
2,713 | - | AA- | - | 9,849 | - |
| 339 | - |
|
- | J.C Penney |
|
2,696 | - | A+ | - | 6,779 | - |
| 340 | 393 |
|
|
Merrill Lynch |
|
2,694 | 1,682 | A+ | BBB | 18,193 | 19,062 |
| 341 | 247 |
|
- | Stella Artois |
|
2,671 | 2,764 | AA | A+ | 81,516 | 36,304 |
| 342 | 238 |
|
- | Smirnoff |
|
2,664 | 2,827 | AA+ | AA | 42,785 | 33,242 |
| 343 | - |
|
- | POSCO |
|
2,659 | - | AA+ | - | 43,013 | - |
| 344 | 320 |
|
- | Schering-Plough |
|
2,657 | 2,111 | A+ | AA- | 46,142 | 29,419 |
| 345 | - |
|
- | Mazda |
|
2,652 | - | AA- | - | 3,975 | - |
| 346 | 353 |
|
- | RICOH |
|
2,651 | 1,894 | AA | A+ | 9,877 | 9,630 |
| 347 | 396 |
|
- | Rolls-Royce |
|
2,643 | 1,673 | AA- | A+ | 14,869 | 8,711 |
| 348 | 311 |
|
- | Bristol-Myers Squibb |
|
2,643 | 2,135 | AA- | AA- | 50,139 | 43,215 |
| 349 | 299 |
|
- | Kohl's |
|
2,623 | 2,283 | AA- | A | 16,239 | 11,470 |
| 350 | 377 |
|
|
Natixis |
|
2,615 | 1,753 | AA- | AA- | 17,513 | 5,998 |
| 351 | - |
|
|
FCC |
|
2,614 | - | AA- | - | 5,548 | - |
| 352 | - |
|
|
Etisalat |
|
2,607 | - | AA | - | 21,525 | - |
| 353 | 372 |
|
- | AIRBUS |
|
2,605 | 1,804 | A+ | A | 14,422 | 13,737 |
| 354 | 342 |
|
|
State Street |
|
2,598 | 1,953 | AA- | A | 21,483 | 17,559 |
| 355 | 379 |
|
- | SANDVIK |
|
2,597 | 1,750 | A+ | A+ | 14,396 | 6,659 |
| 356 | - |
|
- | Duke Energy |
|
2,596 | - | AA | - | 21,761 | - |
| 357 | 260 |
|
|
Lloyds TSB |
|
2,595 | 2,646 | A | AA- | 11,567 | 8,710 |
| 358 | 348 |
|
- | Agip |
|
2,591 | 1,927 | A+ | A+ | 101,922 | 89,136 |
| 359 | 360 |
|
- | Tyson |
|
2,587 | 1,865 | AA- | A | 4,528 | 3,190 |
| 360 | 293 |
|
|
Scotiabank |
|
2,579 | 2,321 | A | A | 42,689 | 26,678 |
| 361 | 329 |
|
- | Thermo Fisher SCIENTIFIC |
|
2,579 | 2,065 | AA | AA- | 19,285 | 16,212 |
| 362 | 333 |
|
- | PRUDENTIAL |
|
2,578 | 2,053 | AA | AA- | 23,130 | 8,573 |
| 363 | 401 |
|
|
gasNatural |
|
2,576 | 1,642 | AA | AA- | 18,914 | 12,199 |
| 364 | - |
|
- | Camel |
|
2,574 | - | A | - | 29,592 | - |
| 365 | - |
|
- | RTL |
|
2,557 | - | A | - | 9,472 | - |
| 366 | 414 |
|
- | CANAL+ |
|
2,554 | 1,561 | A | A- | 36,505 | 31,206 |
| 367 | 308 |
|
- | NORDSTROM |
|
2,547 | 2,153 | AA- | A+ | 7,250 | 2,705 |
| 368 | - |
|
- | Great-West Lifeco |
|
2,545 | - | AA- | - | 21,872 | - |
| 369 | - |
|
- | Covidien |
|
2,541 | - | AA- | - | 23,377 | - |
| 370 | 475 |
|
- | GRUPO BIMBO |
|
2,538 | 1,346 | AA | A+ | 7,526 | 4,096 |
| 371 | - |
|
- | Pearson |
|
2,535 | - | AA- | - | 11,227 | - |
| 372 | 178 |
|
- | Estée Lauder |
|
2,531 | 3,841 | A+ | A+ | 9,213 | 5,055 |
| 373 | - |
|
- | Carlsberg |
|
2,525 | - | AA | - | 11,240 | - |
| 374 | 472 |
|
|
Portugal Telecom |
|
2,516 | 1,359 | AA- | A- | 10,840 | 7,425 |
| 375 | 214 |
|
|
Mizuho |
|
2,508 | 3,065 | A+ | A | 28,205 | 28,279 |
| 376 | - |
|
- | Scottish Power |
|
2,506 | - | AA- | - | 50,797 | - |
| 377 | - |
|
- | Applied Materials |
|
2,499 | - | AA- | - | 16,418 | - |
| 378 | 449 |
|
|
wilmar |
|
2,498 | 1,432 | AA- | A | 29,442 | 11,686 |
| 379 | - |
|
- | Edison International |
|
2,494 | - | AA- | - | 11,094 | - |
| 380 | 370 |
|
|
WIPRO |
|
2,492 | 1,819 | AA | A+ | 20,205 | 7,159 |
| 381 | - |
|
- | ERGO |
|
2,488 | - | A | - | 12,315 | - |
| 382 | 319 |
|
|
The Bank of New York Mellon |
|
2,477 | 2,115 | A+ | A+ | 33,306 | 34,381 |
| 383 | 340 |
|
|
Qwest |
|
2,463 | 1,969 | AA- | A- | 7,355 | 5,911 |
| 384 | 345 |
|
- | HEILDELBERGCEMENT |
|
2,460 | 1,942 | AA | A+ | 12,825 | 5,235 |
| 385 | 219 |
|
- | Allstate |
|
2,455 | 3,014 | AA- | AA | 15,241 | 12,874 |
| 386 | 216 |
|
- | American Airlines |
|
2,447 | 3,052 | A+ | AA- | 2,008 | 3,036 |
| 387 | - |
|
|
HVB Group |
|
2,434 | 586 | A | BBB | 13,937 | 3,078 |
| 388 | - |
|
- | Royal Caribbean Cruises |
|
2,432 | - | AA | - | 5,256 | - |
| 389 | - |
|
- | Falabella |
|
2,424 | - | A+ | - | 11,924 | - |
| 390 | 288 |
|
- | Whirlpool |
|
2,419 | 2,346 | AA | AA- | 5,508 | 2,816 |
| 391 | 382 |
|
- | SEPHORA |
|
2,418 | 1,727 | AA | A+ | 52,512 | 26,465 |
| 392 | 431 |
|
- | McGraw-Hill |
|
2,416 | 1,508 | AA | A | 9,434 | 6,652 |
| 393 | - |
|
- | Dominion |
|
2,401 | - | AA | - | 21,728 | - |
| 394 | 313 |
|
|
STC |
|
2,393 | 2,127 | A+ | A | 23,621 | 28,265 |
| 395 | - |
|
|
Ferrovial |
|
2,393 | - | AA- | - | 6,309 | - |
| 396 | - |
|
- | Bed Bath & Beyond |
|
2,388 | - | AA- | - | 9,814 | - |
| 397 | 325 |
|
- | LOCKHEED MARTIN |
|
2,382 | 2,084 | AA | A+ | 29,408 | 32,373 |
| 398 | - |
|
- | CHS |
|
2,380 | - | A+ | - | 2,835 | - |
| 399 | 145 |
|
- | Winston |
|
2,378 | 4,583 | A | A+ | 29,592 | 55,590 |
| 400 | - |
|
|
Vodacom |
|
2,374 | - | AA | - | 10,997 | - |
Executive summary
Stabilisation in the market?
- The total value of the top global 500 bank brands 2010 is US$716 billion, an increase of 49% on 2009.
- The recovery of global bank brands has been significant. The value of the top 500 global bank brands 2010 is now 4% higher than the value in 2008 prior to the crisis. Market capitalisation has decreased by 20% for the same period.
- The total market capitalisation value of the top global 500 bank brands is US$5,996 billion, an increase of 62% on 2009.
- Banks' market capitalisations have seen a significant increase in value in 2010 due to renewed confidence in the markets.
- All segments of the banking industry have recovered in 2010. The credit card banking segment has seen significant growth with the top ten credit card companies averaging 49% growth in brand value.
- For the third year running, HSBC is the most valuable banking brand in the world, increasing its brand value by 12% to US$28.5 billion.
USA and UK's dominance of banking may be waning...
- US dominance of global banking has declined further with a decrease in the number of US banks in the global 500 down to 85 from 95 in 2009.
- The number of European banks in the global 500 has increased from 174 to 197 banks in 2010 while the number of UK banks has decreased from 24 to 22. This suggests that the recovery on the European continent in particular France, Spain, and Switzerland has left British banks standing.
As brands in emerging markets close the gap
