The BrandFinance® Global Banking 500

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Rank					Brand Value (USD $ Millions)		Brand Rating		Market Cap (USD $ Millions)
2010	2009	Logo File	Name	Country	2010	2009	2010	2009	2010	2009
1	1		HSBC		28,472	25,364	AAA+	AAA+	193,794	131,577
2	2		Bank of America		26,047	21,017	AAA+	AAA	111,754	71,228
3	4		Santander		25,576	10,840	AAA+	AA	128,087	54,881
4	3		WELLS FARGO		21,916	14,508	AA	AA	131,225	108,691
5	7		Citi		14,362	9,810	A+	A	70,105	36,498
6	8		BNP Paribas		14,060	9,360	AA	AA-	67,144	49,480
7	17		Goldman Sachs		13,887	6,753	AAA+	AAA-	93,316	36,361
8	10		Chase		13,400	8,747	AA	A+	69,901	52,571
9	12		Bradesco		13,299	7,698	AAA-	AA	56,583	29,794
10	14		Barclays		13,134	7,583	AA	A-	56,155	19,998
11	6		American Express		12,737	9,944	AA	AA	42,043	25,866
12	5		ICBC		12,083	10,031	AA+	A+	225,368	186,089
13	9		China Construction Bank		12,076	9,024	AA+	AA	208,117	127,443
14	11		JP Morgan		11,732	8,072	AA-	AA-	102,425	48,571
15	26		Sberbank		11,729	4,531	AA+	AA-	51,108	19,616
16	20		Société Générale		11,580	5,852	AA-	A-	44,662	25,288
17	19		BBVA		10,727	6,008	AA-	A+	69,134	39,039
18	18		Deutsche Bank		9,862	6,703	AA-	AA-	43,273	19,781
19	16		Bank of China		9,615	7,053	AA	AA	149,395	107,672
20	13		Credit Suisse		8,430	7,668	AA	AA+	50,468	32,484
21	31		UniCredit		8,342	3,103	A+	BBB	44,681	15,389
22	15		UBS		8,261	7,568	AA-	AA-	62,240	37,889
23	25		Morgan Stanley		7,907	4,775	A+	A+	45,931	15,399
24	24		Standard Chartered		7,332	4,780	AAA-	AA+	51,466	16,820
25	22		Banco Itaú		6,911	5,593	AAA-	AA+	58,588	32,230
26	36		Banco do Brasil		6,662	2,864	AA+	AA-	43,135	15,804
27	23		MUFG		6,393	5,445	A+	A+	56,607	59,333
28	-		Agricultural Bank of China		6,032	-	A+	-	-	-
29	41		Rabobank		5,627	2,624	AA+	A	-	-
30	21		Intesa Sanpaolo		5,506	5,760	A+	A	41,369	39,246
31	30		TD		5,179	3,257	AA+	AA-	50,040	27,598
32	28		RBC		5,170	4,370	AA	AA	71,697	42,529
33	35		VISA		5,037	2,875	AAA-	AA+	55,159	44,124
34	27		DZ BANK		4,953	4,475	A	A	-	-
35	38		Crédit Agricole		4,617	2,743	A+	A+	21,076	10,784
36	70		State Bank of India		4,551	1,448	AA+	AA	29,809	9,834
37	43		Nordea		4,509	2,528	AA	A	43,057	19,695
38	53		Westpac		4,203	1,936	AA+	A+	55,515	20,955
39	39		National Australia Bank		4,073	2,673	A+	A-	37,072	14,782
40	33		U.S. Bank		3,777	2,933	AA	AA-	45,984	46,426
41	61		Commerzbank		3,521	1,738	A+	A+	11,066	5,431
42	45		Commonwealth Bank of Australia		3,475	2,381	AA+	A+	59,573	23,229
43	29		SMFG		3,462	3,428	A	A	33,857	27,941
44	60		PNC		3,383	1,752	AA-	A+	23,236	18,246
45	47		Bank of Communications		3,269	2,297	AA	AA-	64,383	33,058
46	57		ERSTE		3,229	1,870	AA-	BBB	13,405	7,356
47	58		la Caixa		3,189	1,778	AA	A-	-	-
48	50		MasterCard		3,186	2,056	AA+	AA+	28,521	18,812
49	51		Groupe Banque Populaire		2,998	2,013	A	BBB	-	-
50	44		Groupe Caisse d'Epargne		2,996	2,446	A-	BBB	-	-
51	37		Crédit mutuel		2,955	2,789	A-	BBB	-	-
52	56		ANZ		2,873	1,883	AA	AA-	44,054	15,313
53	64		KBC		2,864	1,658	BBB	BB	15,912	10,529
54	42		Royal Bank of Scotland		2,838	2,584	A-	BB	20,520	7,639
55	71		Danske Bank		2,835	1,412	A+	BB	17,014	8,460
56	54		Bank of Montreal		2,767	1,930	A+	A+	26,076	14,389
57	34		Capital One		2,758	2,913	A	A+	17,885	13,559
58	63		Merrill Lynch		2,694	1,682	A+	BBB	18,193	19,062
59	59		Natixis		2,615	1,753	AA-	AA-	17,513	5,998
60	52		State Street		2,598	1,953	AA-	A	21,483	17,559
61	40		Lloyds TSB		2,595	2,646	A	AA-	11,567	8,710
62	46		Scotiabank		2,579	2,321	A	A	42,689	26,678
63	32		Mizuho		2,508	3,065	A+	A	28,205	28,279
64	49		The Bank of New York Mellon		2,477	2,115	A+	A+	33,306	34,381
65	-		ING		2,454	5,122	A-	A-	6,860	17,338
66	158		HVB Group		2,434	586	A	BBB	13,937	3,078
67	84		National Bank of Greece		2,314	1,244	AA-	B	22,240	9,372
68	55		CIBC		2,255	1,891	A+	A+	22,201	14,051
69	74		China Merchants Bank		2,212	1,362	AA-	A-	49,803	25,992
70	110		ICICI Bank		2,164	939	AA-	A+	19,807	7,893
71	66		BB&T		2,056	1,546	AA	A+	17,472	16,370
72	-		Cetelem		2,048	-	A+	-	12,123	-
73	93		SEB		2,039	1,125	AA-	A	13,216	6,048
74	91		Blackstone		1,997	1,155	A+	A+	15,817	6,897
75	131		DnB NOR		1,964	786	A+	BBB	16,537	5,303
76	114		Shanghai Pudong Development…		1,962	918	AA-	AA-	28,431	10,711
77	113		Franklin Templeton Investments		1,908	922	AA-	A	24,760	13,967
78	101		China CITIC Bank		1,866	1,043	A+	A-	33,904	20,260
79	68		Unibanco		1,859	1,520	A+	A	25,109	7,714
80	116		Macquarie		1,854	908	AA	A+	15,891	5,480
81	78		Raiffeisen Bank		1,851	1,303	A	BBB	9,729	4,376
82	76		VTB		1,818	1,329	A	A	23,222	7,934
83	102		Nomura		1,767	1,014	A-	A+	25,132	14,005
84	80		Halifax		1,738	1,299	BB	A-	8,714	3,947
85	62		SunTrust		1,724	1,721	A+	AA-	9,539	10,715
86	90		LCL (Credit Lyonnais)		1,718	1,161	A	A	9,835	5,033
87	134		Criteria CaixaCorp		1,692	782	AA	BBB	16,827	11,530
88	100		Discover		1,690	1,043	A-	B	8,055	4,900
89	69		Dexia		1,679	1,448	A+	A	15,590	7,709
90	86		Isbank		1,662	1,208	AA-	A	12,704	7,036
91	67		JPMorganChase		1,607	1,538	AA	AA-	172,325	114,285
92	-		BlackRock		1,580	-	AA	-	29,722	-
93	81		Bank of China (Hong Kong)		1,550	1,290	A+	A	24,528	11,076
94	99		Western Union		1,542	1,053	AA-	AA-	13,063	9,374
95	119		CLSA		1,523	891	A	A-	7,962	4,074
96	73		DBS		1,520	1,362	AA	AA	21,114	12,972
97	94		Hang Seng Bank		1,507	1,104	AA-	A	27,382	24,061
98	85		CIC		1,501	1,226	A	A	6,565	5,244
99	96		Ameriprise Financial		1,498	1,082	A	A	9,208	3,858
100	79		Caixa Geral de Depósitos		1,480	1,300	A+	BB	-	-

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Executive summary

The total decline in brand value of the Global Banking 500 is US$209bn.

84% of the total loss in brand value is among the top 100 brands.
198 brands drop out of the study, reflecting an extremely turbulent year in markets where once famous brands like Lehman Brothers are no more.
New arrivals perform with greater consistency than the multinational giants; indicative of this report's finding that smaller, more localised financial services are surviving better. The 401st to 500th ranked brands register a US$1.7bn rise in value, in marked contrast to the drastic tumbling in values above them.
Consumer banks have higher market capitalisation to brand value ratio than investment banks, reflecting the need to connect with the high-street consumer.
Banks in developed economies register the greatest falls with US brands losing 40% of their overall value and the UK, 15%. The US stranglehold on the Global 500 is loosened; the number of US banks in the study drops by 29 to 95.
The greatest sector losses are among credit card brands, where the top five lost 34% of their value during 2008.
Combined, Turkey and South Korea contribute five of the most improved financial brands.
BRIC brands once again performed well. Brazil, Russia and China were three of only five countries whose combined value of brands increased.